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cjc big data visualisation platform case study
michael@kijo.agency

machine learning for data mining

A leading soft drinks producer was tracking customer and marketing data using elementary tools, such as excel spreadsheets.

The raw data gave them limited insight into their customers’ needs, choices and influencers, and limited knowledge in their £16 billion market.

To overcome this, they needed to improve their consumer modelling and analytical insights and deliver a data driven marketing strategy to increase their market share.

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